Websites and applications
BALTRIO — redesign and campaign landing pages
I spent almost two years on the BALTRIO team, implementing the designer’s work, building landing pages and looking after the website day to day.
Project: BALTRIO company website
My role: Frontend development and site operation
Collaboration: Almost two years, full time
Visual design: Supplied by the team's designer
Work that continues after launch
I worked on BALTRIO's website for almost two years, spending each working day with the team in the office. That gave me a close view of how new offers and campaigns are prepared. My role was ongoing development and upkeep, rather than a single site launch.
I implemented the redesign and built landing pages from the designer's layouts. I worked on templates, styles and frontend behaviour so the result held up on both desktop and mobile.
Pages for current campaigns
Each campaign brings a different product, message and customer journey. I built landing pages for specific briefs instead of using one generic page for every offer. I turned the designs into HTML, Twig templates, SCSS and JavaScript within the existing application.
I paid attention to whether the offer was clear, whether visitors could reach the form or contact details, and whether the page worked on smaller screens.
My role on the team
On the BALTRIO team, I was responsible for implementing the redesign, building landing pages from the designer's layouts and looking after the website day to day. It taught me to deliver new pages in a live business, where fresh requests have to fit an existing product.